662-843-3432       MAILING: PO Box 117, Cleveland MS 38732       OFFICE: 125 S. Court St., Cleveland MS 38732

April 23, 2024

Maxed Out Fitness & Nutrition

Newest place in Bolivar Co. to get your health on

By aimee robinette

The Bolivar Bullet

Aptly named Maxed Out Fitness and Nutrition is a dream come true for Cleveland resident Jasmyne Maxie.

The idea sprung from a part-time job, where Maxie worked during grad school. 

“I worked at a business that sold smoothies, and I loved it. When my husband, Donell Maxie, and I moved from Itta Bena to Cleveland, I was introduced to the owners of Delta Nutrition Corner, which is a nutrition club that serves loaded teas and nutritional shakes,” she explained. “The owners and I developed a good relationship. They asked if I wanted to join their team through Herbalife, so after talking with my husband, we decided to become distributors and began selling products.” 

Maxie said after using the products and seeing results, she wanted to help other people improve their health and reach fitness goals. 

“I knew that this could be an opportunity to start a business; our nutrition club. So, after a few months, we started talking with our sponsors at DNC and looking for a building, and now we are about to open Maxed Out Fitness and Nutrition. God gave me this idea years ago, and I believe that if He brings us this far, He will surely help us sustain it.”

Born and raised in Brandon, Maxie was already into fitness by way of playing women’s basketball at Delta State University. She continued in that vein and graduated from MVSU in 2014 with a Bachelor of Science degree in Health Physical Education and Recreation and a minor in Mass Communication. In 2018, she graduated from Jackson State University with a Masters of Science degree in Sports Management. 

Owning a health and fitness business was a logical progression. 

“Services and goods offered are loaded teas, nutritional shakes, protein waffles, fitness classes, and training. I believe that our bodies are our temples and we have to do all that we can, spiritually, mentally, and physically to take care of our temples,” she said.

Maxie said she is most excited about the opportunity to be a business owner. 

“As a young African American woman, it is exciting to serve as an example of what you can accomplish with God, hard work, support, and a vision. I stepped out on faith and started a business with my best friend (husband), and we have had a blast working together to make this dream a reality,” she added.

Of course, with her positivity firmly in place, she has been able to overcome the challenges that naturally come with business ownership. 

“The biggest challenge has been working as a full-time teacher in Tunica while preparing the building for business. We both work Monday through Friday, so we’ve been dedicating our weekends to getting things done. I am looking forward to making more progress in the weeks to come because the school will be out, and I will have free time throughout the week. We have decided that I will devote all my attention to the business and not return to education next school year,” she said. “My husband and I are expecting a baby in October, and we are thrilled. We currently live in Cleveland, and we worship at the St. Paul Missionary Baptist Church, where my husband serves as the Associate Pastor.”

Maxed Out Fitness and Nutrition is slated to open June 12. 

“That will be considered our soft opening, and prayerfully a grand opening will be toward the end of June,” she said. “Maxed Out Fitness and Nutrition is a space where people from all walks of life can come and feel like family. We are a Christian family who loves all people. My husband always says that it is our responsibility to impact our community by helping people realize that there is a treasure inside them. We want to do our part through our business to help everyone tap into their potential.”

Maxed Out Fitness and Nutrition is located at 3784 Highway 61 North in Cleveland. Maxie said their tentative hours of operation will be from 7:30 a.m. to 5:00 p.m. Monday through Friday and 9:00 a.m. to 3:00 p.m. Saturday.